Hengchi 5 completed the declaration, a famous brand became a highlight, and the opponent was Special Model Y!
Hengda’s meaning is also very simple, that is, the first car does not take risks and seeks stability, and occupies the market through high cost performance.
(3) In what way will Hengchi 5 open against the benchmark X1 and Model Y?
Evergrande 5’s positioning is very special. In terms of size, its opponent should be Tesla Model Y, but it chose to "reduce its value" to enter the compact SUV market.
And its performance is indeed not particularly outstanding. The maximum driving power of the new motor is 150kW, which is basically the same as the output power of the 2.0T engine. Considering that the motor can output the maximum torque at the first time, the urban acceleration performance may be slightly stronger than that of the traditional 2.0T fuel car. But it is not outstanding in electric vehicles. For example, the maximum output power of the Tesla Model Y reaches 220kW, and it only takes 6.9 seconds to complete 0-100km/h acceleration, which is considered a steel cannon (parameter | inquiry) level. Therefore, for users who have high expectations for the performance of electric vehicles, the Hengchi 5 may not be so outstanding.
However, the relatively weak performance of electric vehicles gives it a more energy-saving performance. The comprehensive battery life of the new car can reach 700km, which is still outstanding.
The other competitors of the Hengchi 5 were officially "identified" as joint-venture luxury SUVs such as the Audi Q3 (parameters | inquiry) and the BMW X1 (parameters | inquiry). To be honest, the comparison was not great, these two cars were both entry-level SUVs, while the Hengchi 5 was actually close to the mid-size SUV. Its space was significantly larger and the configuration was higher.
But when it comes to brand recognition, Audi and BMW have been in business for so many years, and it is not so easy to shake. Therefore, the "official goal" of Hengchi 5 is very suspicious of "touching porcelain", which we will not mention.
(4) Kung Fu shooting
According to the previous information, the price of Hengchi 5 will be below 200,000 yuan, which has actually filled the price/performance ratio. After all, the body close to the medium-sized SUV, the reliable three-electric system, the solid quality control and adjustment, and the good appearance and intelligent performance, the home is still very suitable.
It can be seen that Evergrande has indeed put enough effort into this car. As for whether it can become a hit, it depends on the follow-up market performance, let’s wait and see.
(Text/rider number, Kung Fu car)